Glossy: 'Sustainability Means Nothing'

Featured on Glossy.co on September 25, 2018.

"'Sustainability means shit. It means absolutely nothing,' [Maurizio Donadi] said. 'It’s an empty word used for marketing reasons. We are a responsible company. Being responsible means you think about something before you do it. Responsibility is not about using organic cotton; it’s about treating people right, giving them good working conditions, paying them right, not polluting the planet. There is no purity to sustainability. No company will be ever be pure, but every company can be responsible.'"

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