Rivet: Q&A With Maurizio Donadi on Scaling an Upcycled Brand

Featured on Rivet on December 12, 2018.

"Rivet: In what ways is it working with vintage/dead stock fabrics a challenge? And in what way might it be inspiring?

MD: So far, we utilize fabrics as trims for repair, reinforcements and embellishment. The challenge in working with dead stock fabrics, whether vintage or modern, is naturally the limitation of availability. Therefore, our merchandising and engineering design process initiates with sourcing – and asking ourselves where and how to utilize our curated finds. You’re exactly on point that it is also inspiring because it encourages us to make decisions in a more discerning way and this passes on to the end consumer who knows that what he/she is looking at is truly unique."

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The Signal ShirtThe Signal Shirt

The Signal Shirt

$185
The Buoy PantThe Buoy Pant

The Buoy Pant

$325
The Pehoe in BlueThe Pehoe in Blue

The Pehoe in Blue

$250
The High Tide TeeThe High Tide Tee

The High Tide Tee

$90
The Little Green Camo Cargo ShortThe Little Green Camo Cargo Short

The Little Green Camo Cargo Short

$325
The Blue on White Nehru ShirtThe Blue on White Nehru Shirt

The Blue on White Nehru Shirt

$225

Our mission is to not produce anything new, but instead transform what already exists. 

0% Production.
100% Transformation.